TikTok is introducing a new feature that allows them to reduce the volume of AI-created videos appearing in their timelines. This step comes as the service announced that it presently contains in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The update is undergoing trials over the following weeks before a widespread rollout. This advancement comes amid a increase in content created by AI, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that almost a tenth of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A significant portion of this material is deemed “AI slop”, a phrase for substandard, factory-style content that is frequently absurd or surreal.
Our research shows that numerous viewers appreciate content created using AI tools, including computer-generated images to science explainers, and we want to offer the community the ability to see more or less of that, according to their own likes,” commented a company executive.
Scale of AI Content
TikTok shared that there are presently 1.3 billion videos on its service tagged as AI-generated. Overall, over 100 m media items are added to the platform daily, making AI-generated material a relatively small percentage of its total content library.
User Control Features
Members will be capable of limit or boost the level of artificial media they see by using the “manage topic” setting in the app and picking “AI-generated content”. Additional categories that currently be modified under the filter include news, fashion, aesthetics, and movement.
Content Labeling and Policies
Its policies mandate users to identify lifelike AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is without a tag can be deleted under its user guidelines.
Additionally, the service will now apply an “AI-made” label to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This step is aimed to deter users from trying to circumvent the tagging system.
AI Literacy Programs
TikTok is also introducing a two million dollar awareness program for professionals and organizations to create informative material about ethical AI use. This initiative will benefit educational bodies focused on educating programming and robotics.
Content Safety Approach
The video-sharing app has supported its moderation strategy, during debate over intentions to lay off numerous review team members in the United Kingdom. It is planning to cut a significant number of roles in its content moderation team in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but AI can safeguard staff by eliminating the most distressing content before it gets reviewed by people. The company stated a notable drop in shocking and graphic content seen by human moderators over the past year due to reliance on its automated systems.
We believe it is crucial to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to limit contact with unsafe media as swiftly, which is why a extensive automated help is proving valuable work at speed.”
