Should A Aspiring Influencer Friend Cease Exploiting People for Material?
The Prosecution: One Friend's Perspective
At times she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.
My best friend of a decade, Marielle, calls herself the “content queen”. It can be amusing for a bit, but it strains our relationship.
She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, she says, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.
She's not quite an online personality yet, but she is aspiring to become one. She creates video blogs about city life, her daily routine, and her styling career. Her content is good, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.
She also expects me to film her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn’t make up for all the time and effort I spend assisting her make content.
I’m grateful that she has helped me with my career in design, but I resist our connection to become merely a tally of favours. I don't believe she’s fake or inauthentic, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.
She will say, “Alright, smile for the camera!” and record me smiling with someone. It’s so silly. It's crucial her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also desire to experience it without being filmed, altered, or posted for an audience. I am not a prop for her Instagram.
The Defence: Marielle
I hope Beth to see that the content we produce together can get us an opportunity.
I love shooting content. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to show my personality and connect with people in new ways.
I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on social platforms who pull off that style of casual, DIY content creation.
Creating content is my version of engaging with life: observing the details, posting them with an audience that appreciates the craft behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my way of sharing opportunities, giving her a opportunity to witness exclusive moments that could benefit her professional path too. That’s not blackmail, it’s just being pragmatic.
I would take her to such functions even if she refused to assist me, but I desire her to see the benefits the work we make together can get us: a foot in the door. I understand not all people likes being filmed, but often spontaneity is what makes material genuine. Appearing on video from time to time is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.
I don’t expect anyone to be my private filmmaker, but friends help each other in minor capacities. I thought filming a clip now and then would be fun for her. Creativity flourishes in collaboration, and having Beth around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I would never intentionally humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.
I cherish our friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and avoiding angles that might make her self-conscious.
This is not about power, it's regarding sharing my world while still respecting hers. Obviously content creation is not a substitute for real connection: it’s just part of how I live my life and I want her to be included in a way that’s agreeable for each of us.
Outside Perspectives: Reader Opinions
Should Marielle stop filming herself and Beth when they are out together?
There’s nothing more excruciating than having a friend film you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25
When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is willing material. She must to honor her friend's personal space.
Another reader, 26
She may enjoy making content and displaying her life online, but it’s not for everybody. It’s nice she has helped Beth’s career, but she needs to listen to what her friend desires.
Emma, 27
It seems like you value each other, so hold on to that and make sure it’s the focus in your friendship. Create some authentic memories, where genuine feelings are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53
She seems to be neither present nor genuine when they're together – she's on the job. Each appears unsure as to where the line is. The answer lies not in trying to alter one another, but in each setting defined limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71
Your Turn to Be the Judge
Consider this question: is Marielle exploiting their bond?